Head of CRM - Kuala Lumpur - Valiram Group (Luxury Ventures Pte Ltd)
6 days agoDescription
Established in 1935, Valiram is a global retail leader with over 520 locations across 10 countries. By 2027, the company aims to expand its operations to 1200 locations, employing more than 5500 people under the Valiram Group umbrella.About the Role:The Head of CRM & Loyalty develops and implements a comprehensive customer relationship management strategy, driving profitable growth through customer loyalty, multi-category ownership, and timely support content. This role partners closely with cross-functional teams to execute customer-centric programs for the Valiram Group and its brands.This position involves building data-driven customer segmentation strategies and overseeing marketing efforts to foster growth, engagement, and retention. The Head of CRM & Loyalty drives the strategy, implementation, and evolution of Valiram Group's loyalty program across offline and digital channels, aiming to enhance customer engagement and nurture long-term relationships.Key Responsibilities:This collaborative role supports the Brand Operations & Marketing department by providing strategic consultancy and expertise in developing CRM Programs, as well as engaging in consumer acquisition and retention approaches that complement retail sales efforts.Key Requirements:Over 10 years of experience in Digital, Marketing, Loyalty, and Membership.Bachelor's Degree; MBA preferred.Experience in building successful marketing/loyalty programs and capabilities to enable customer journeys at scale.Proven leadership skills with experience building effective teams.Record of driving large-scale customer acquisition and retention programs.Proven record of collaborating cross-functionally to create personalized customer experiences.Successful technology implementation experience with CRM-related services.Ability to launch B2B & B2C apps for CRM & Loyalty purposes.Brings a consumer-centric mindset, creative thinking, and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions.Strong problem-solving skills.Proven project management ability to lead, develop, and motivate team.Outstanding written, oral, and presentation-based communications skills.Passion for the retail industry and drive to improve and work through challenges.Why Work for Us?We offer a workplace where you can develop your skills, collaborate with a fantastic team, and have fun along the way. Here's why you'll love working with us:Level Up Your Career:
Upskill at Your Pace: Our online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team.Express Yourself: Enjoy the freedom of a fashionable dress code.Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life's stages.#J-18808-Ljbffr