Strategy and Planning
-Develop and implement performance marketing strategies aligned with agency and client goals.
-Collaborate with internal teams (e.g., creative, content and social, development) to ensure integrated marketing efforts.
-Drive revenue growth by actively identifying and pursuing upsell and cross-sell opportunities with existing clients.
-Develop and implement strategic workforce planning to ensure optimal staffing levels and attract top talent through collaboration with HR.
-Contribute actively to internal marketing initiatives, generating a consistent flow of qualified leads for the agency.
Campaign Management
-Accountable for projects across performance marketing channels, including digital advertising, analytics, and marketing automation.
-Oversee all aspects of campaign planning, execution, and optimization.
-Monitor key performance indicators (KPIs) and implement A/B testing to continuously improve results.
-Manage ad spend across clients and ensure accurate invoicing.
Team Leadership
-Lead and motivate a team of performance marketing specialists.
-Provide guidance, mentorship, and training to team members to develop their skills and knowledge.
-Foster a collaborative and high-performance team environment.
Client Management
-Act as the primary point of contact for clients regarding performance-related matters.
-Maintain strong client relationships and communicate regularly to ensure satisfaction and retention.
-Present regular performance reports and insights to clients.
-Address any client concerns regarding KPI setting, recommendations, and project progress.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-2stallions-sdn-bhd-job-head-of-digital-performance)
; Requirements:- The successful candidate will:
-Bachelor or Master's Degree in Marketing or similar fields
-+5 years experience in Performance Marketing related roles in an agency.
-Strong understanding of performance marketing principles and best practices.
-Expertise in managing and optimizing campaigns across various channels (e.g., search, social, display).
-Excellent analytical and data interpretation skills.
-Strong communication, leadership, and interpersonal skills.
-Passion for digital marketing and a commitment to continuous learning.
In summary, the Head of Performance plays a crucial role in driving the success of digital marketing campaigns, managing a team, collaborating with clients, and staying informed about industry trends to ensure the agency's competitiveness.