Head Of General Trade

Position Purpose (A brief statement indicating the basic purpose of the position) To lead Regional Sales team across the country in delivering business objectives, revenue and volume goals and executing trade programs in collaboration with agencies, client management team, distributors and wholesalers. Major Tasks & Responsibilities : Responsible for delivering overall general trade business objectives and sales revenue / volume in collaboration with respective regions, wholesalers, distributors and appointed partners. Supports execution of key MT plans in all regions. Leads the annual General Trade business plan. Responsible for ensuring trade spend is within budgets. Lead team in National and Regional Business Reviews (BRs) on monthly basis. Drive sales operations and trade execution excellence by monitoring and ensuring on-time, in full implementation of all agency marketing, client management and trade programs and initiatives. Co-own all trade programs initiated by agency & client management. Ensure wholesalers and distributors adhere and deliver on company KPIs. Develop and grow new business and/or channels. Coach and support the sales team to execute effectively with trade and/or the customers. Leading KPI indicators : Sales revenue & volume Collection Penetration & distribution Execution effectiveness & trade spend Forecast accuracy Work Relations : All internal stakeholders External partners Qualifications (Education, skills, experiences and personal characteristics necessary for success in this position) Minimum a Degree qualification Minimum 10 years related experience in FMCG industry Strong experience in managing a general trade sales team, wholesalers, hands on in sales operations and key account customers Experience in Trade Marketing and/or Category/Channel Development is an added advantage Good communication and inter-personal skills