Our client, based in Hong Kong, is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion, they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives. Job Summary The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global/regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally. The successful candidate will possess strong strategic thinking, leadership, and creativity skills, coupled with a deep understanding of the FMCG industry and direct selling channel.
Key Responsibilities Strategic Leadership: Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets. Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry. Drive brand awareness and market penetration through innovative marketing initiatives. Build clear and strong product brand identities that set them apart in a crowded marketplace. Marketing Execution: Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance. Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNETs corporate identity. Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation. Partnership and Collaboration: Spearhead sponsorship activations to enhance brand visibility and consumer engagement. Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.Stay abreast of industry trends and competitor activities to identify growth opportunities. Decision making: Building QNET Brand Equity: ensuring product marketing activities build long term brand equity and in-market results. Lead & implement the product marketing strategy, ensuring all portfolios achieve objectives Work with Regional/Local teams to ensure strategies are creating measurable impactLead the marketing executives, creative design teams, campaign management teamsManage relationships with internal stakeholders, key network leaders, and external agenciesCreate and police critical paths for all marketing activities,Stay in touch constantly with customers to find innovative ways to increase product salesBuild and maintain strong relationships with key internal stakeholders. Key Stakeholders Head of Marketing & Communications, Head of Product, Campaigns & Creative Design, Head of Business Development, The V Global Business DevelopmentIn-house Marketing TeamsSenior leadership including board levelLead strategic and tactical Agencies including research Requirements: Bachelors degree in Marketing, Business Administration, or a related field, MBA an advantageMinimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.Proven track record in developing and executing successful global marketing strategies for consumer brands.Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.Strong leadership skills with experience in managing and developing high-performing marketing teams.Exceptional creativity and a passion for innovation.High talent with business commercial maturityIdeally a mix of traditional retail & network marketing industries Amongst the Key competencies, the below are of particular importance:
Excellent command of spoken and written English Delivering Results: A real focus on execution and deliveryStrong digital marketing expertise or experience.Proven track-record of delivering projects with positive resultsThe skill to build and coordinate a global launch plan through many marketing channelsManagement of large internal stakeholder groups Providing the Vision: Experience in bringing teams together and leading them toward a shared goalAbility to deliver a clear message and ask of your audience (internal / agencies)Experience of driving a strategic planning process. Proven budget management, presentation and communication skillsClearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success. Driving Change: Ability to inspire others and deal with change, a real team leaderCreative and fast paced, with a solution mind-set.Resilient in the face of challengesLeads the innovation agenda/thought leadership Remuneration RM 10,000 - RM 12,000 Consultant In Charge May Chong | ******** | ******** Angel Chok | ******** | 014 - 612 6048