Our client is a community-centric decentralized finance (DeFi) platform is dedicated to providing seamless and equitable access to lending and borrowing within the Filecoin ecosystem. Founded by a team of passionate innovators with expertise in blockchain technology, finance, and decentralized storage, the platform aims to advance the Filecoin ecosystem. Years of development and refinement have gone into ensuring the platform meets the highest standards of security, efficiency, and scalability. By leveraging the Filecoin network and decentralized storage principles, the platform strives to create a robust, transparent, and inclusive DeFi environment. Its mission is to lower barriers and fees, fostering a financial ecosystem where everyone can benefit from decentralized finance.About the RoleThe marketing leader will drive the brand and marketing strategy, focusing on user acquisition, community engagement, and increasing visibility within the Web 3 space. This strategic role requires deep knowledge of decentralized storage, liquid staking, and the Filecoin network to effectively promote the platform's lending and borrowing protocol. The role includes managing cross-channel marketing, leading product launches, and engaging with the lending and borrowing community.What You'll Be DoingLead the development and execution of marketing strategies that boost brand visibility and position the platform as a key player in the Filecoin and Web 3 ecosystems.Design data-driven campaigns to grow TVL and the user base, targeting $FIL token holders, lenders, borrowers, and other stakeholders.Manage marketing efforts across social media, content, SEO, paid ads, events, and partnerships.Build relationships within the decentralized storage and Web 3 communities to drive organic growth and user loyalty.Collaborate with influencers, partners, and ecosystem stakeholders to expand reach through co-branded campaigns.Analyze performance metrics and trends to refine strategies, align with business goals, and optimize ROI.Plan and execute go-to-market strategies for new products, ensuring cohesion across marketing functions.Lead and mentor a growing marketing team, fostering a culture of collaboration and innovation.What We're Looking For5+ years of marketing experience, with 2-3 years in blockchain, cryptocurrency, or Web 3 industries. Experience with decentralized storage or DeFi is a plus.Proven track record of designing and implementing impactful marketing strategies that drive user acquisition, brand awareness, and customer retention.Ability to collaborate with product, technical, and business development teams on cohesive marketing strategies.Innovative thinker with a willingness to experiment with new techniques and adapt to industry changes.Fluent in both Mandarin and English, with strong communication skills to engage global audiences.Ability to work in the GMT +8 time zone.Why Join UsJoin a mission-driven company that prioritizes transparency and inclusivity in finance.Work with a talented, diverse, and passionate team.Contribute to a globally impactful project shaping the future of decentralized finance and the liquid staking ecosystem.Be part of a team that values creativity, innovation, and excellence.Enjoy significant professional growth opportunities, including attending top industry events.Thrive in a fast-paced, dynamic startup environment where your contributions make a real impact.Competitive salary, benefits, and token allocation.#J-18808-Ljbffr