Influencer Marketing Specialist Responsibilities
Identify and build relationships with relevant influencers in target industries and demographics.
Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
Negotiate and manage influencer contracts, including payment terms and deliverables.
Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
Provide support to internal teams on influencer marketing platform such as testing and product feedback.
Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
Other related tasks as assigned and required from time to time.
Requirements
· Proven experience as an Influencer Marketing Specialist or similar role.
· In-depth knowledge of influencer marketing trends, platforms, and best practices.
· Strong understanding of social media platforms and their functionalities.
· Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.
· Must be fluent in writing and communicating in English, Chinese and Malay.
· Creative thinking and ability to develop innovative influencer marketing campaigns.
· Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
· Proficient in using analytics tools to track and measure campaign effectiveness.
· Solid negotiation and contract management skills.
· Attention to detail and ability to maintain consistency with brand guidelines.
· Proficient in Microsoft Office Suite and social media management tools.#J-18808-Ljbffr