International Student Market Researcher - MBAPart Time
Position:Freelance GTM Research and Consulting Analyst
Location:Remote (Applicants from UAE, Singapore, Malaysia, Indonesia, France, Spain, Hong Kong, USA)
About Us: We are a leading provider of SaaS ERP and Academic Automation solutions specifically designed for business schools and universities. Our products streamline administrative processes, enhance student experiences, and improve institutional efficiency. We are seeking dynamic MBA students currently pursuing their studies to contribute to a market research and go-to-market (GTM) strategy project.
Role Overview: As a GTM Research and Consulting Analyst, you will play a crucial role in conducting market research, analyzing competitive landscapes, and developing GTM strategies for our SaaS ERP & Academic Automation products. This freelance project offers an excellent opportunity to apply your academic knowledge and gain hands-on experience in the EdTech sector.
Key Responsibilities:
Market Research:Conduct comprehensive market research to identify trends, opportunities, and challenges in the SaaS ERP and Academic Automation space.
Analyze the needs and preferences of business schools and universities in different regions.
Identify potential target markets and customer segments.Competitive Analysis:Evaluate competitors' products, pricing strategies, and market positioning.
Analyze strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
Provide insights on competitive advantages and potential differentiators for our products.Customer Insights:Gather feedback from current and potential customers to understand their needs and pain points.
Conduct surveys, interviews, and focus groups with stakeholders from business schools and universities.Develop a comprehensive GTM strategy tailored to different regions.
Define key marketing and sales tactics to drive product adoption and market penetration.
Recommend pricing models, distribution channels, and promotional strategies.
Reporting and Presentation:Prepare detailed reports and presentations summarizing research findings and strategic recommendations.
Present findings to senior management and stakeholders.Qualifications:
Currently pursuing an MBA from a recognized institution in UAE, Singapore, Malaysia, Indonesia, France, Spain, Hong Kong, or USA.
Strong analytical and research skills with the ability to synthesize complex information.
Excellent communication and presentation skills.
Proficiency in market research tools and methodologies.
Knowledge of the SaaS, ERP, or EdTech industry is a plus.
Ability to work independently and meet deadlines.
Gain practical experience in market research and GTM strategy development.
Work on a high-impact project with a leading SaaS ERP and Academic Automation provider.
Flexible work schedule to accommodate your academic commitments.
Competitive freelance compensation based on the Project Outcomes and scope.
How to Apply:
Interested candidates should submit their resume, a cover letter detailing their relevant experience and motivation for applying, and a brief research proposal outlining their approach to the project. Applications should be made through the Form accessed by clicking on the Apply button by July 31st 2024.
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