Key Responsibilities:
Content Strategy Development:
-Assist in developing influencer content strategies aligned with campaign objectives and target audience.
-Conduct research and identify content trends, best practices, and emerging platforms.
Influencer Identification:
-Support the identification of relevant influencers based on target audience, industry, and campaign goals.
-Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.
Content Briefing and Collaboration:
-Collaborate with influencers to create comprehensive content briefs that align with brand guidelines and campaign objectives.
-Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
Content Review and Approvals:
-Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.
-Collaborate with influencers to make necessary revisions and ensure content reflects the campaign's objectives.
Performance Tracking and Analysis:
-Assist in monitoring and analyzing influencer content performance metrics, such as reach, engagement, and conversions.
-Collaborate with the ICS team to generate reports and insights for campaign optimization.
Relationship Management:
-Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
-Act as a point of contact for influencers, addressing any questions or concerns related to content creation and campaign execution.
Trend and Competitive Analysis:
-Stay updated on industry trends, content marketing strategies, and competitor activities.
-Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.
Administrative Support:
-Provide general administrative assistance, including organizing files, scheduling meetings, and managing campaign-related documentation.
Learning and Development:
-Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
-Stay curious and open to learning new tools, techniques, and strategies.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-influasia-job-internship-influencer-marketing-intern-1)
; Requirements:- Qualifications and Requirements:
-Currently pursuing a degree in Marketing, Communication, or a related field.
-Strong written and verbal communication skills.
-Familiarity with social media platforms and influencer marketing trends.
-Creative thinking and ability to generate innovative content ideas.
-Detail-oriented with excellent organizational skills.
-Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
-Ability to work independently and as part of a team.
-Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.