-Data Entry:
-Accurately input and update data related to marketing campaigns, performance metrics, and customer information in Excel and other relevant databases.
-Ensure data consistency, integrity, and completeness through regular audits.
-Campaign Management:
-Assist in the planning, executing, and optimising of digital marketing campaigns across various channels such as CRM, Google Ads, Facebook, Instagram, and other relevant platforms.
-Monitor and analyse campaign performance, providing insights and recommendations for improvements.
-Campaign Tracking:
-Assist in tracking and documenting key performance indicators (KPIs) for marketing campaigns.
-Maintain organized records of campaign data for analysis and reporting.
-Content Creation:
-Collaborate with the creative team to develop engaging ad copy and creative assets.
-A/B test different ad variations to identify the most effective messaging and visuals.
-SEO Optimization:
-Support SEO initiatives by optimizing website content and metadata to improve search engine rankings.
-Assist in keyword research and analysis to enhance organic visibility.
-Reporting:
-Generate and distribute regular reports on campaign performance, providing insights into trends and opportunities.
-Collaborate with the marketing team to enhance reporting mechanisms and dashboards.
-Collaboration:
-Work closely with cross-functional teams including marketing, sales, and analytics to ensure alignment of goals and strategies.
-Participate in team meetings, and brainstorming sessions, and contribute to the overall marketing strategy.
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; Requirements:-
-Currently pursuing a Bachelor's degree in Marketing, Business, or a related field.
-Strong analytical skills with proficiency in Excel or other data analysis tools.
-Strong attention to detail and organizational skills.
-Excellent written and verbal communication skills.
-Basic understanding of digital marketing concepts.
-Eagerness to learn and adapt in a dynamic and fast-paced environment.