About usExcelerate is a skills transformation organisation that equips workforces with future skills. We learn organisations' and individuals' future skills needs, design learning solutions covering a breadth and depth of skills, and deliver transformational learning experiences.We believe skills are vital to thriving in an evolving workplace landscape. 500 organisations are powered by technology talent trained by Excelerate in data, coding, design, cybersecurity, telecommunications, product management, and other skills. We have also helped 5,000 individuals upskill and reskill to remain relevant in the future economy.We partner with leading global talent development organisations to deliver industry-recognised learning programmes. Collectively, our partners have trained and certified 700,000+ individuals in 20,000+ organisations globally.About the roleAs a B2B Content Development Senior Associate, you will play a crucial role in driving our content strategy, creating compelling narratives, and delivering high-quality content that resonates with our B2B audience.Your key responsibilitiesCollaborate with the Growth team to develop a comprehensive content strategy aligned with the company's business goals and target audienceConduct market research to stay informed about industry trends, competitor activities, and customer needsProduce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials and reviews, and other marketing collateralTranslate complex concepts related to EdTech into compelling, easy-to-understand narrativesDevelop a deep understanding of our B2B audience personas, tailoring content to address their pain points, challenges, and needsWork closely with cross-functional teams to ensure content aligns with overall business strategiesCollaborate with subject matter experts to gather insights and technical information for accurate and impactful content creationOptimise content for search engines (SEO) to improve visibility and drive organic trafficAnalyse content performance metrics and use data-driven insights to enhance future content strategiesEnsure all content aligns with the company's brand voice, style guidelines, and messagingThe ideal candidateProven experience in B2B content writing, particularly within the technology, skill development, or startup industryHolds a Bachelor's degree in Marketing, Communications, PR, or a related fieldExceptional writing and editing skills with a keen eye for detailStrong research and analytical skills to create insightful, industry-relevant contentFamiliarity with SEO best practices and content marketing trendsAble to work independently and collaboratively in a fast-paced environmentExcellent communication skills to interact with internal teams, subject matter experts, and external stakeholdersProactive and innovative mindset with the ability to suggest new ideas and approaches
