Manager, Branding & Marketing CommunicationEstablished in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY23, the group revenue was RM2.15 billion.
With a workforce of 3,000, MFM has experienced significant growth both locally and regionally. Partnering with Tyson Food, Inc. and Toyota Tsusho Group, we aim to be a leading global halal food enterprise while pursuing sustainable development goals.
Job DescriptionResponsible to manage marketing communications and brand building initiatives to support the overall success in achieving company goals for both flour and poultry.
To plan, propose, and manage digital marketing strategies and platforms to support the overall sales of products to meet company targets.
To build consistent brand message to distributors/wholesalers and consumers (customer engagement and intimacy).
To activate and manage overall brand image and brand equity for flour and poultry businesses.
To have firsthand primary data for us to study competitors' analysis and come out with proactive and reactive plans to be implemented with speed and sense of urgency.
To ensure our production and supply chain teams meet or exceed overall customers' requirements through close intimacy and engagement.
To come out with weekly/fortnightly and monthly newsletters to keep all our internal and external stakeholders abreast with MFM progress/NPDs.
To have the mindset of continuous improvement on effectiveness of marketing as a brain/bone/nerve to support the sales team.
To assist GM and liaise with sales/channel and distributors sales team on building sales funnel, by-pass to IKAM and LKAM accounts so that MFM holds and has engagement with the cream accounts.
To perform any other task and assignments as directed by the Management from time to time.
QualificationsBachelor's Degree in Marketing Management or equivalent.
7 – 8 years of working experience in the related field.
Additional InformationWinner of HR Asia Best Company to Work For in Asia for 6 consecutive years in2023, 2022, 2021, 2020, 2019 & 2018.
Winner of HR Asia Most Caring Company Award for 5 consecutive years in2023, 2022, 2021, 2020 & 2019.#J-18808-Ljbffr