This job is for a Manager specializing in Business Strategy and Data Analysis. You might like this job because it involves formulating marketing initiatives, identifying target segments, and developing strategic partnerships for sustainable growth and competitive advantage.
Full-Time
few days ago
Job DescriptionIdentify and direct the execution of marketing activities for the assigned portfolio or businesses to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
Formulate initiatives and recommend actions across all funnels of marketing mix; including cohesive multichannel marketing strategy, distribution channel management and lifecycle development tactics for new and existing customers; to build a sustainable competitive advantage.
Identify new target segments and develop opportunities within the Aeon customer base to improve customer conversions, increase product holding and cross-sell initiatives as well as support efforts to generate better qualified digital leads.
Understand and propose plans to drive/improve customer migration for Aeon suite of digital product and services.
Pursues and support the development of strategic partnerships, alliances and relationships as part of business continuity.
Keep abreast with consumer trends & marketing best practices and maintains a deep understanding of the demographics, psychologies, and behavioural drivers of Aeon brand's customers through regular comparative reporting, market research and data analysis of internal customer data set.
Support the organization's annual operating plan through the review of formulated strategies & key action plans as well as monitoring of Division KPI, budget, sales forecast and planning process.
Identify the effectiveness and impact of current initiatives and incorporate learning from benchmarking into future plans through operative tracking and analysis of key achievable goals.
Update senior management on business direction, performance and initiatives on a monthly basis through the routine publishing of board papers and other management reports/ presentation materials.
Coordinate activities between departments to ensure that key projects are completed on schedule.
Job RequirementsDegree or other suitable qualification, preferably in Business Management/Marketing.
Minimum 8 years of relevant working experience in a marketing capacity, preferably within the financial or banking industry.
Adept and possesses high proficiency in Excel, Words and PowerPoint.
Robust analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms.
Skilful in marketing research and statistical analysis with ability to interpret and translate online and offline customer behaviours into strategic activities.
Able to work independently without much supervision, resourceful, innovative and is a team player.
Self-motivated with high level of drive, initiative, and commitment.
Possess excellent communication and interpersonal skills to work collaboratively with cross-functional partners to optimize quality and impact of omni-channel plans and campaigns.
Be detail-oriented and have good problem-solving skills.
SkillsMarketing Strategies
Data Analysis
Company ProfileAEON Credit Service is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan and China. The Company has established a strong presence in Malaysia since 1996 to provide easy payment schemes for purchase of consumer goods and a personal financing scheme based on Syariah principles. Our business philosophy is based on "Customer Satisfaction" and we strive to make a positive contribution to our customer's lifestyles. AEON Credit has more than 60 branches in East and West Malaysia. In line with our rapid business expansion, we are extending our service network to new locations to better serve our customers.#J-18808-Ljbffr