Brand Management (Marketing & Communications)
Full time
This role will be responsible for managing, overseeing, and supervising the marketing teams to develop strategic marketing plans to achieve business objectives.
Tasks & Responsibilities
Develop strategic marketing plans to achieve business objectives, identify business opportunities, and enhance the Company's branding and market positioning.
Develop new marketing initiatives to support and drive the Company's sales budget and business growth while improving project profitability.
Manage and lead the sales & marketing team to achieve Company's or departmental quantitative and qualitative objectives.
Ensure Advertising & Promotional budget is utilized effectively and achieve high efficiency in generating sales performance and reaching target segments.
Execute marketing campaigns in accordance with approved creative concepts and comply with corporate identity guidelines.
Consistently obtain updates and understand market dynamics and preferences of purchasers to formulate marketing strategies that boost project registration and take-up rates.
Provide product development briefs/directives to the project department and develop unique product propositions/differentiation whenever possible.
Conduct market feasibility studies relating to business development and growth opportunities for the Company.
Liaise with customers, solicitors, bankers, authorities, consultants, creative agencies, and real estate agencies to produce the desired results in achieving sales budgets and branding strategies.
Undertake effective project registration campaigns and execute project launches within the scheduled timeframe.
Develop and review pricing strategies and sales package propositions to maximize sales opportunities and profitability.
Analyze post-mortem reports for marketing activities carried out and recommend action plans if required.
Provide product briefings to the internal sales team, appointed real estate agencies, and panel solicitors.
Exercise and maintain a high standard of integrity and professionalism in dealing with clients and strive to preserve and enhance the good reputation and goodwill of the department and Company as well as build better relationships with clients.
Develop, revise, and ensure all sales packages/promotional schemes are competitive and presented in accordance with approved guidelines.
To carry out any other duties as and when instructed by the Management from time to time.
Requirement
Minimum Diploma in Business Management or equivalent.
Minimum 6-8 years of experience in sales managing Residential development projects.#J-18808-Ljbffr