Job Description As a Marketing Manager in AirAsia, you will be reporting to the assigned HOD and lead strategic marketing initiatives to promote our airline services, enhance brand visibility, and drive customer acquisition. The role involves developing and executing comprehensive marketing plans for the assigned markets, collaborating cross-functionally, and staying attuned to industry trends.
For this role, the successful candidate will be responsible for promoting China destinations as one of the portfolios from Malaysia and working closely with our China counterparts. Proficiency in Mandarin spoken and written is essential for this role.
Responsibilities To ensure healthy performance for all products assigned & strive to achieve agreed goals
Responsible for overall marketing, project management & market development activities for assigned portfolios
Creation, development and successful execution & success measurements of marketing strategies using data tools & resources provided
Opportunity to lead and manage a marketing executive while working on your own portfolio
Management of relationships with marketing partners that includes media agency, tourism partners and other business partners, externally & internally
Using creative/ effective channels to maximize promotional opportunities for airasia Super App in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business
Acting as a Brand Ambassador for AirAsia - building on the awareness of airasia Super App as a global brand in the travel & e-commerce space
Desired skills & Experience: Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
Fluency in spoken and written Mandarin is mandatory
At least 6 years working experience
Proficient in English and Mandarin(For China market), Tamil(For India market)
Strong understanding of e-commerce and usage of social media
Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams
Excellent analytical skills and ability to understand data, campaign performance and business financials
Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines
Ability to work & be resourceful in a fast-pace environment
Ability to be agile and adaptable to change
A team player yet able to work independently
Have basic knowledge of market & consumer trends
Demonstrable passion for travel in general and with Asia in particular
Experience in working with government officials / high ranking persons is a bonus
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.