Job Responsibilities:
Plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
Support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
Gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
Ensure optimum balance between various marketing activities, including brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
and education (internal & external product training, etc.).
Advertising & Promotion:
Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
Work with agency to ensure reasonable rates paid for POSM.
Product Management:
Play a strategic role in ensuring range and product selection meets trends and requirements.
Monitor the brand's proactive approach towards patient preferences at the local level.
Ensure inventory levels are managed within contractual agreements.
Conduct financial feasibility study of promotion activities to ensure alignment with profit objectives.
Lead in new product launches, encompassing developing the product launch plan, setting timetable, determining retail price level, roll-out timing, sample preparation, POSM support requirements, and display standards.
Qualifications:
Demonstrate strong understanding of clients' industry/business/products.
Exceptional client management and communication skills.
Proven senior level of relationship building and experience in working in multicultural global teams.
Appreciation and respect for cultural sensitivities in cross-country interactions.
Fluency in English, both written and spoken.
Proficiencies in office productivity tools (e.g.
Excel, Word and PowerPoint).
Bachelor's degree in Marketing, Business Administration, or related discipline.#J-18808-Ljbffr