ResponsibilitiesMaintain and enhance the bakery's brand identity, ensuring consistency across all platforms and communications.
Develop and implement strategies to strengthen brand awareness and positioning.
Build and manage relationships with media outlets, influencers, and community organizations.
Handle press releases, media inquiries, and community engagement to generate positive publicity.
Act as a spokesperson when needed to represent the brand.
Create a welcoming and memorable experience for customers by addressing feedback and ensuring high-quality service.
Oversee merchandising and in-store aesthetics to align with the brand identity.
Develop and manage physical customer touchpoints, such as packaging, in-store signage, and other branded materials, ensuring they reflect the brand image and values.
Develop and execute strategies for social media, website, and email marketing to effectively engage the target audience.
Create high-quality, engaging content, including blog posts, videos, and imagery that reflect the bakery's brand and values.
Plan and execute marketing campaigns to drive sales, customer loyalty, and footfall.
Analyze marketing performance metrics and prepare reports for management.
Qualifications and Skills
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of experience in marketing or brand management, including at least 2 years in a supervisory or managerial role.
Proven success in managing marketing campaigns and brand strategies.
Strong knowledge of digital marketing, including SEO, social media, and email marketing.
Proficiency in marketing analytics tools (e.g., Google Analytics) and design software is a plus.
Application Questions
Which of the following statements best describes your right to work in Malaysia?
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a brand manager?
Have you worked in a role where you were responsible for brand planning?
How many years of digital marketing experience do you have?
Do you have experience in a sales role?
Which of the following web analytics tools are you experienced with?
Company Overview
Hospitality & Tourism - 101-1,000 employees
Synonymous with freshly baked cakes, buns, confectionary, and quality pastries, the Season Group began as a small bakery in Johor Bahru in 1975.
Over the years, the Season Group (bakery, cafes, and Swensen) has grown to become an established brand name in prime residential areas and upmarket shopping malls across Malaysia.
For more information, please visit our website atwww.seasongroup.com.my .
In line with our dynamic growth and expansion, we invite qualified personnel to join us for an exciting and challenging career with us.
Perks and Benefits
Medical Miscellaneous allowance, Free birthday cakes, and staff discounts for confectionery.#J-18808-Ljbffr