Marketing And Communications Manager (6 Months Contract)

SCOPE AND GENERAL PURPOSE OF THE JOB To manage the company's advertising budget in a planned manner to enhance the company's image and that of its products.
MAIN DUTIES AND RESPONSIBILITIES Manage and execute the Marketing Calendar and day to day in-house production activities and deadlines.Manage and ensure optimization of marketing budget.Work with the different business units to ensure A&P thematic promotions are understood and content from business units are as per briefed, to ensure promotion effectiveness. Develop and manage all aspects of digital marketing including content and display advertising campaigns.Work with the team to plan and manage engaging digital content to drive the business and create a distinctive difference for the brand. Manage the various social media platforms.Manage creative and performance digital agencies and ensure all digital campaigns are closely monitored and optimized. Provide accurate reports on the marketing campaign's overall performance.  Appraise important metrics that affect campaign's performance and ensure improvement in subsequent campaigns. Manage and execute effective outdoor advertising, ensure licensing are done and advertising executed on time. Negotiate with media owners, manage and execute tv advertising. Work closely with strategic and promotion partners to map out effective promotions to drive business and monitor and report post campaign results.