Marketing Communications Specialist

You will develop and implement integrated strategies to boost brand awareness and engagement.

What You'll Do
1. Conduct market research to find answers about consumer requirements, habits and trends.
2. Brainstorm and develop ideas for creative marketing campaigns.
3. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc).
4. Liaise with external vendors to execute promotional events and campaigns.
5. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
6. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc).
7. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
8. Undertake individual tasks of a marketing plan as assigned.

What You Need to Succeed
1. BSc/BA in Marketing, Communications or equivalent.
2. At least 5 years of experience in Marketing.
3. Thorough understanding of marketing elements (including traditional and digital marketing, e.g., SEO/Social and market research methods.
4. Demonstrable experience in marketing data analytics and tools.
5. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords).
6. Well-organized and detail-oriented.
7. Exceptional communication and writing skills.