Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping CentreFull-timeDepartment: Marketing & CommunicationGREAT place for shopping, leisure and meetings for my family and friends; with a GOOD MIX of retail offering that making every wishes AFFORDABLE.Located at the heart of the upmarket and affluent Damansara neighbourhood, IPC Shopping Centre attracts a sophisticated customer profile and adjoins IKEA Damansara, one of the most successful stores in the IKEA family that ranks in the top 10 worldwide for footfall. We are one of the first to many shopping centres under Ikano Centre's portfolio across the Southeast Asian region.IPC Shopping Centre is a family-friendly shopping destination that is more than just shopping. It is So Much More as there are more than just transactional experience. IPC is a place where people want to return to, over and over again. In IPC Shopping Centre, we strive to bring bright smiles and laughter to our shoppers.About the jobIn this role, you will support the Marketing Manager, with key responsibilities in relation to casual leasing of promotional spaces to achieve yearly targets, implementation and execution of IPC Shopping Centre's marketing events, especially thematic, festive and tactical campaigns and activities, tenant relations as well as to contribute traffic growth by upholding the vision of Ikano Retail – To create a better everyday life for the many people.Casual Leasing of Promotional Spaces & Communities EventsTo handle casual leasing of promotional spaces in the Shopping Centre according to yearly budget.To plan and execute community-driven events & campaigns in line with the marketing objectives and positioning.Supervise the set-up of events, roadshows, fairs, and activities, coordinate with internal departments and external service providers, exhibitors, and contractors.To source for suitable and relevant external parties in all aspects of casual leasing that are in line with the Centre's Brand Values and Market Positions.To develop relationships with tenants and exhibitors to secure take-up of promotional spaces in the centre.To build relationships with communities, tenants, vendors, and event organizers in order to co-create events, thematic roadshows, and fairs according to their Advertising and Promotional needs.To assist the manager in ensuring that the monthly income target is achieved through profitable rental of promotional space, inventory rental, and any other available revenues.Track and measure the outcome of events and activities to ensure the highest possible occupancy with good yields.To be well aware and informed of the latest trends in the market in order to bring in relevant and up-to-date community events and sales activities into the centre.To upkeep experiential areas during the vacancy of promotions and communities.Casual Leasing of Advertising SpacesTo handle casual leasing of advertising spaces in the Shopping Centre according to yearly budget.Contact tenants and potential brands to describe advertising opportunities in the Centre.To be well aware and informed of the latest retail advertising trends in the market.Supervise the set-up of advertising mediums and coordinate with internal departments and external service providers, exhibitors, and contractors.Ensure advertisements are appropriate in nature and fitting to the Shopping Centre's image and positioning.Track and measure the outcome of advertising spaces from advertisers.To develop relationships with tenants and advertisers to secure sponsorship according to yearly budget.Identify potential spaces to be converted into advertising opportunities.Up-to-date with current advertising technology and solutions in the market.To build relationships with tenants in order to support their Advertising and Promotional needs.Minimum RequirementsBachelor's Degree in Marketing, Mass Communication, Business, or related field required.Possess at least 2 years in the Shopping Centre or retail industry marketing experience.Strong experience in the Sales field.Must have interpersonal and communication skills and the ability to liaise with and present to various channels across the business.Strong networking skills and resourceful.Independent and able to multi-task.Able to work under pressure and meet targets and deadlines.Possess strong negotiation skills and personal integrity.Have a proactive personality and good initiatives in finding solutions.Good command of English. Proficiency in Mandarin and Cantonese would be an added advantage.#J-18808-Ljbffr