In this role you will be responsible for:
Integrated Marketing Communications (Digital Marketing focus)
Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, adtext enhancement, performance monitoring and optimisation
Manage Social Media Channels organic and ads campaign
Curating entertaining & educational material and are responsible for the distribution on social media channels
Monitoring and improving social media traffic, growth, engagement, and brand performance through both organic and paid marketing
Content development and setting up of Email Marketing and Marketing Automation campaigns
Amplify pest control and hygiene innovations and B2B Marketing related content
Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc
Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets
Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital)
Prepare monthly reports and analyse ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actions
Service Brand Communications
Act as a brand custodian, ensuring all branding application is consistent internally and externally
Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors
Support in customer loyalty and retention programme
Customer Marketing
Support in implementing solutions based on sector/ customer needs
Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.
Other Responsibilities:
Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc
Monitor, review and analyse competitors' activities
Liaise with agency (online/ PR/ creative) and set principles of brand consistency
Assist in other marketing duties
The ideal candidate will possess:
Educational Level: Minimum a Diploma / Degree or equivalent qualification in Marketing
Experience: 1-2 year experience in marketing communications, media, brand management and integrated marketing including SEO, SEM, Social Media, Email Marketing and other Direct Marketing activities
Language skills required: Excellent spoken and written English
Computer Skills: Proficient in Microsoft Office, particularly Word, PowerPoint and Excel. Experience with Photoshop and Illustrator may be an advantage
Special Skills or Attributes: Experience in using content management systems, design and/or mailing software, coordinating events and working with agencies are a plus
Outstanding copywriting, social media, or video production skills.
Highly Desirable:
Excellent attention to detail
Ability to do multitasking job
Excellent writing skills
Rewards and Benefits
Attractive base salary
Comprehensive Insurance Plans for Surgical & Hospitalization, Term Life and Personal Accident
Out-patient & Specialist Coverage
Dental & Optical Coverage
Additional Retirement benefits
Staff Purchase Plans
You will be welcomed into a friendly, robust and competitive team that are highly motivated and focused on achieving goals and results. You will be given full product training, with hands-on assistance from the Marketing Team.
Equal OpportunitiesRentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential.#J-18808-Ljbffr