Job Overview: The EV Motorcycle Marketing Executive is responsible for developing and executing marketing strategies to promote electric motorcycles and contribute to the brand's success in the market. This role involves creating and implementing marketing campaigns, managing digital and traditional channels, and collaborating with cross-functional teams to drive brand awareness and product adoption in the electric vehicle industry.
Key Responsibilities:
1. Marketing Strategy:
Develop comprehensive marketing strategies aligned with business goals and brand positioning. Create and execute campaigns to increase brand awareness, market share, and product adoption. 2. Digital Marketing:
Oversee digital marketing initiatives, including social media, email marketing, and online advertising. Optimize digital channels to drive website traffic, engagement, and lead generation. 3. Content Creation:
Develop compelling and creative content for marketing materials, including brochures, videos, and online content. Collaborate with design teams to ensure consistent and impactful branding. 4. Public Relations:
Cultivate relationships with media outlets, influencers, and industry partners. Coordinate press releases, product launches, and other PR activities. 5. Event Management:
Plan and execute events, trade shows, and product launches to showcase electric motorcycles. Coordinate logistics, promotions, and ensure a positive brand representation. 6. Market Research:
Conduct market research to identify trends, consumer preferences, and competitor activities. Provide insights and recommendations based on market analysis. 7. Collaboration with Sales Teams:
Work closely with sales teams to align marketing strategies with sales objectives. Provide sales support materials and collaborate on promotional activities. 8. Budget Management:
Develop and manage marketing budgets effectively, ensuring optimal allocation of resources. Monitor expenses and ROI for marketing initiatives. Qualifications and Requirements:
-Bachelor's degree in Marketing, Business, or a related field with more than 2 years of working experience.
-Proven experience in marketing, preferably in the automotive or electric vehicle industry.
-Strong project management and organizational skills.
-Creative mindset with the ability to think strategically and execute tactically.
-Excellent written and verbal communication skills.
-Proficiency in digital marketing tools and platforms.
-Familiarity with market research methodologies.
-Enthusiasm for electric vehicles and sustainable transportation.
-Ability to work collaboratively in a fast-paced environment.
Job Types: Full-time, Fresh graduate
Pay: RM3,000.00 - RM5,000.00 per month
Benefits:
Maternity leave Opportunities for promotion Parental leave Schedule:
Monday to Friday Supplemental pay types:
Performance bonus Education:
STM/STPM (Preferred) Experience:
Marketing: 1 year (Preferred) Language:
Bahasa (Preferred)#J-18808-Ljbffr
