The Marketing Executive is instrumental in supporting the development and execution of marketing strategies to enhance brand visibility, engage customers, and drive sales. This role involves a mix of creative, analytical, and project management tasks, including campaign execution, content creation, market research, and performance analysis. The ideal candidate is a dynamic and proactive professional with a passion for marketing and a keen eye for detail.
-Develop and execute social media strategies aligned with marketing goals.
-Contribute to the creation of engaging content for the company's websites, social media platforms (e.g., Facebook, Instagram, Tiktok, Lemon8), and marketing collateral.
-Monitor and analyze social media performance metrics to gauge effectiveness.
-Manage social media accounts, responding to comments and messages promptly.
-Conduct market research to gather insights on customer trends, competitor activity, and identify opportunities for growth and engagement.
-Stay updated on industry trends, platform updates, and best practices.
-Conduct market research to identify opportunities for growth and engagement.
-Plan and execute social media advertising campaigns.
-Report on social media performance and provide actionable insights for improvement.
-Assist in organizing and promoting events through social media channels.
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; Requirements:- Educational Background:
-Diploma/Bachelor's degree in marketing, Communications, or a related field.
-Experience:
-Proven experience in social media marketing or a similar role (1-2 years preferred) is advantaged.
-Familiarity with social media management tools.
-Experience with content creation, including graphic design or video editing (basic skills preferred).
-Skills:
-Excellent written and verbal communication skills.
-Strong analytical skills to interpret social media metrics and derive insights.
-Creativity and a good eye for design and branding.
-Understanding of SEO and content marketing principles.
-Ability to work independently and collaboratively within a team.
-Technical Proficiency:
-Proficient in using social media platforms and tools.
-Basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
-Personal Attributes:
-Passionate about social media and digital marketing.
-Strong organizational skills and attention to detail.
-Ability to adapt to changing trends and technologies.
-Willing to learn.