About the role
An exciting opportunity has arisen for a passionate and driven Marketing Executive to join the dynamic team at WAYANG PICTURES in Kuala Lumpur. As a full-time role, The candidate is responsible for developing and implementing comprehensive marketing strategies aimed at driving sales and foot traffic to physical outlets, while also revolves around developing and executing content strategies tailored to the brand/business.
What you'll be doing Marketing Strategy & Brand Management: Be adept at developing various marketing approaches such as innovative marketing strategies tailored to the F&B industry, focusing on target demographics, current market trends, and business objectives.Plan and manage marketing campaigns, promotions, and activations to increase foot traffic, boost sales revenue, and build brand awareness.Own Team forecasting and deliver accurate analysis to support team planning (operation).Able to design and execute both scaled and focused market engagement tactics.Content Strategy Development: Conduct market research to spot F&B trends, consumer preferences, and competitor strategies.Create engaging content strategies for all social media platforms (FB, IG, TIktok, XHS), focusing on growing followers, engagement and driving traffic to outlets.Stay up-to-date with social media trends and ensure content strategies align with business objectives, build relationships with audiences and strive for best performing content.Assist in liaising with brands requirement for live deals, promotions, and campaigns.Content Creation and Social Media Management: Collaborate with designers to develop visually appealing, brand-consistent content for social media.Utilize basic editing skills to create short-form content (reels, stories) for social media.Manage content calendars to ensure timely posting across all social channels.To perform ad-hoc tasks when required.Collaboration: Work with external partners, influencers, and food bloggers to boost promotional reach and brand credibility.Provide guidance to ensure F&B content across channels meets quality and branding standards.Performance Analysis and Optimization: Provide monthly reports on key metrics, analyze key performance indicators (KPIs) related to F&B content, such as engagement metrics, customer feedback, and sales data. Identify opportunities for optimization and improvement based on insights.What we're looking for Bachelor's degree in Marketing, Communications, or a related field1-2 years of experience in content marketing, F&B industry or background is a plus.Strong understanding of F&B trends, consumer behaviour, and industry best practices.Strong written and verbal communication skills, with the ability to craft compelling and persuasive contentProficiency in basic design tools (e.g. Adobe Photoshop, Canva, Capcut etc.)Flexibility and adaptability to thrive in a fast-paced environment with tight deadlines.Passion for food and beverage culture, with a creative flair for storytelling and visual content creation.Demonstrated understanding of digital media platforms and ad metrics.Self-starter, fast learner with a can-do spiritWhat we offer
At WAYANG PICTURES, we are committed to providing a supportive and collaborative work environment that fosters personal and professional growth. We offer competitive salary, performance bonuses, professional development and growth opportunities
About us WAYANG PICTURES was founded by film director Goh Pei Chiek in 2018, it was started with the concept of integrating filming industry with creativity. With a team of passionate individuals who share common interests of keeping the film in rolling and spread the love in filming, we are committed to providing one-stop videography services and developing recognisable concept in video production. Knowing the importance of strategic partners, we cooperate with professional local team and foreign talents in order to create a diverse filming industry and develop a significant pattern of filming production in Malaysia.
If you are passionate about marketing and ready to take the next step in your career, we encourage you to apply now!