This job is for a Marketing Executive in the engineering industry. You might like this job because it involves developing and implementing strategic marketing plans to boost brand visibility and drive business growth through digital marketing and content creation.
Company:Solaris Dutamas
Employment Type:Full-Time
Posted:few hours ago
Job DescriptionWe are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be passionate about marketing and possess a strong understanding of the engineering industry. This role offers an exciting opportunity to contribute to our company's growth by developing and implementing effective marketing strategies to promote our services, enhance brand visibility, and drive business development efforts.
Key Responsibilities:Develop and implement marketing strategies:Collaborate with the marketing team and other stakeholders to develop comprehensive marketing strategies that align with the company's goals and objectives. Identify target markets, assess competitive landscape, and define key messaging to differentiate our services.
Content creation and management:Create compelling content for various marketing channels, including website, social media, email campaigns, and marketing collateral. Develop engaging and informative content that highlights our expertise, showcases our projects, and educates our target audience.
Digital marketing:Oversee digital marketing initiatives, including SEO, SEM, PPC advertising, and social media marketing. Monitor digital analytics and performance metrics to optimize campaigns and drive traffic, leads, and conversions.
Brand management:Maintain brand consistency across all marketing channels and materials. Develop brand guidelines, templates, and standards to ensure cohesive and professional branding.
Market research and analysis:Conduct market research to identify emerging trends, customer needs, and competitive insights. Analyze market data and customer feedback to inform marketing strategies and decision-making.
Collaboration and communication:Work closely with cross-functional teams, including sales, engineering, and leadership, to support business development efforts and ensure alignment between marketing activities and company objectives. Communicate effectively with internal stakeholders and external partners to drive project success.
Job Requirements:Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in marketing, preferably in the engineering or technical industry.
Strong understanding of marketing principles, strategies, and best practices.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative ideas and solutions.
Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM tools, social media management platforms, and email marketing software.
Strong analytical skills with the ability to interpret data and metrics to drive informed decisions.
Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Skills:Marketing
Marketing Strategies
Communication
Social Media Marketing
Experience Level:0 - 7 Years of Experience
Job Specialisation:Advertising & Branding, Digital Marketing, Public Relations#J-18808-Ljbffr