Marketing Assistants/Coordinators (Marketing & Communications)
One of the most recognized fashion brands in Singapore, Island Shop is a home-grown label with an international outlook. With shops across Southeast Asia, it continues to define a relaxed, equatorial chic that is reminiscent of a lifestyle unique to this part of the world.
Island Shop pays homage to our island-city, bringing to the region fashionable styles that are at once relaxed and comfortable. It showcases artisanal craftsmanship, highlighting not-oft-seen crafts of beading and embroidery, worked on natural fabrics such as cottons and linens. Evocative of the sun and sea, but seen through city eyes, Island Shop is a happy pairing of resort ease and urban cool.
Job Description:
We are seeking a dynamic Marketing Executive to join our team and assist in managing our digital platform. In this role, you will be responsible for developing and executing marketing strategies to promote our company's products. Your responsibilities include driving brand awareness, customer acquisition, and revenue growth through effective marketing strategies and campaigns. This role demands a combination of strategic thinking, creativity, analytical skills, and effective communication.
Duties and Responsibilities:
Develop and implement marketing strategies to promote company products
Plan, coordinate and implement effective marketing programs and strategies to meet Group's sales objectives
Social media coordination, submission of artwork prior approval
Write compelling product descriptions and related product content
Conduct market research to identify potential customers and evaluate market trends
Generating and executing marketing campaigns across social media platforms such as Facebook, TikTok, Instagram, YouTube, Xiaohongshu, and many more
Overseeing the social media strategy for the company
Gather market information such as competitor's marketing plans and strategies, industry updates and provide feedback to superior/manager in order to keep abreast of current market developments and activities
Develop sales strategies and achieve revenue targets
Responsibility for planning and budgetary control of all digital marketing
Stay updated on industry trends and competitor activities to ensure a competitive edge
Prepare reports on marketing activities, sales performance, and market trends
Review new technologies and keep the company at the forefront of developments in digital marketing
Perform any other related ad-hoc duties from management as and when required
Requirements:
Candidate must possess at least a Diploma or Degree in Business Studies/Administration/Management, Marketing, or a related field
Proficient in written and spoken bilingual language
At least 1 year of working experience in the related field is required for this position
Candidate must be IT savvy and possess experience in Social Media Management/Marketing
Additional skills in Photoshop or other photo/graphic editing software preferred
Good interpersonal and marketing skills
Proven expertise in TikTok & Xiaohongshu (Little Red Book) content management and marketing
Company InformationRegistration No. 201501034192#J-18808-Ljbffr