Marketing Communications (Marketing & Communications)
We are Rocks. We operate Food & Beverage in Thailand and Malaysia. In Thailand, we are the operator of Potato Corner Thailand and Khao-So-I (local Northern Thai restaurant). Potato Corner Thailand is one of Thailand's fastest growing F&B companies with more than 130 branches across Thailand in 7 years. We have launched Potato Corner Malaysia in November 2023 with 13 outlets within a year and we are looking for an eager and young leader to join our team.We're a group of energetic, young and passionate people whose goal is to disrupt and be the best in the F&B industry. We're achieving this by rethinking how everything is done while innovating and reshaping the business in ways the industry has yet seen.We believe that with the right people on board, we can achieve this amazing goal together and most importantly, have a lot of fun doing it. So if you think you have what it takes, we're excited to welcome you on board!
WHAT YOU WILL BE DOING HERE
We are seeking a dynamic and results-driven individual to join our team as a Senior Marketing Executive who will play a key role in developing and implementing marketing strategies to promote our products/services and grow our customer base. This role involves various tasks including market research, advertising campaigns, social media management, and collaboration with other departments to achieve marketing objectives. This role may require light support on the weekend but can be mobile support.
The ideal candidate is passionate about brand building, especially through digital marketing, stays abreast of industry trends, and possesses a proven track record of driving engagement and growth.
Key ResponsibilitiesCampaign & Social Media Growth Management:
Drive the creation of captivating and trendy content, ensuring alignment with brand guidelines.
Be hands-on in the production and editing process.
Content Calendar Management:
Own the social media content calendar, managing both copywriting and art direction.
Oversee all posting activities, including ad boosting.
Monitor social media metrics and analyze performance to enhance and optimize strategies.
Campaign Management:
Assist Marketing Manager to execute campaigns across various channels, including in-store media and social media, incorporating influencer marketing strategies.
Influencer Marketing Management:
Identify potential influencers, initiate contact, and build positive relationships.
Collaborate with influencers to create authentic, engaging content aligned with brand messaging.
Support in planning, coordinating, and executing influencer marketing campaigns aligned with brand objectives.
Marketing Material Management:
Media Direction and Execution: Take charge of online and offline media, creating and steering all media strategies hands-on. Coordinate with landlords and printing suppliers for seamless media execution.
Artwork Creation: Lead the design and creation of visually appealing artwork for various marketing materials by ensuring brand asset consistency.
In-Store Media Integration: Manage and integrate in-store media materials, contributing to a comprehensive brand representation across different channels.
Market Research and Sales Reporting:
Conduct market research to identify trends, competitor activities, and customer preferences.
Analyze & summarize data to develop insights and inform marketing strategies.
Track and analyze marketing campaign performance metrics.
How do your skills match this job?Your application will include the following questions:
How many years' experience do you have as a marketing executive?
Which of the following statements best describes your right to work in Malaysia?
How many years of digital marketing experience do you have?
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have in social media marketing?
How many years' experience do you have as a Social Media Content Creator?
How many years' experience do you have as a Video Editor?#J-18808-Ljbffr