Marketing Executive

Details of the offer

Description
Role ProfileMarketing and Communications Executive
The RoleThe Marketing and Communications Executive will lead marketing in Tenby International School in Tropicana Aman (Kota Kemuning). The successful candidate must have a good understanding of the catchment areas in Klang Valley, experience in producing high quality photography and video, and will be responsible for developing and executing marketing strategies ensuring that our school has sufficient leads (of sufficient quality) to meet enrolment targets.
The role will drive content creation and lead generation across offline and online channels to develop and implement strategies to ensure that both schools' student recruitment targets are supported with a view of maximising the number of deals/enquiries, qualified leads and booked appointments as well as improving conversion rates, CPL and CPA for our school.
The Marketing and Communications Executive will provide consistent marketing insights, content and narratives that evidence our Learning First philosophy, academic achievement (student and parent-facing objectives). This role is expected to explore all avenues of communication to build up the brand and ensure that the School remains relevant in the respective market.
The post holder will be expected to build close working relationships with other members of the school SLT (senior leadership team) and the Admissions team. This role is also expected to provide guidance to individuals within the school to support all marketing initiatives.
Stakeholders:Internal:School Admissions team; Senior leadership team.
External:Parents and students.
Line Manager (supervision received):Campus Principal
Functional:Director, Admissions & Marketing - Malaysia
Key Responsibilities:Lead on the successful delivery of dynamic marketing strategies:
Work closely with the Director, Admissions & Marketing – Malaysia and the school academic and admissions teams to ensure that overall marketing strategies are aligned with annual budgets and the objectives for the School are met.
Develop local catchment area data, analysis, and insights (from internal and external data sources).
Work closely with the Admissions Manager, Director, Admissions & Marketing - Malaysia and Principal to develop and execute the annual marketing plans for the School.
Develop and execute localized marketing strategies and tactical plans to address market demands and needs.
Marketing Communications:
Develop annual communications strategies for the school by working closely with the Director, Admissions & Marketing – Malaysia and Principal.
Provide an up-to-date content calendar for the school to consistently push out school narratives, stories, and successes across the year, working closely with the Director, Admissions & Marketing - Malaysia, the regional team and school stakeholders.
Produce different types of content – written copy, materials (via Canva, InDesign & Photoshop an advantage), photography and video for internal and external marketing to support the school content calendar while working closely with the SLT to ensure content is in line with our school narratives and learning.
Ensure the school website and channels of communication have up to date information and dynamic and relevant content.
Understand, review and negotiate current marketing/vendor agreements, current partnerships, and entitlements in both schools with the intent of maximising cross-promotional opportunities.
Utilise all relevant channels of communication and platforms to support school-initiated events, webinars, and activations to current parents with the aim of improving customer loyalty.
Provide support to the Principal to develop communication materials for current parents when needed.
Work with Admissions to build and develop relevant relationships with feeder schools in the catchment and other organisations by providing marketing and student recruitment support as required.
Any other responsibilities as assigned from time to time.#J-18808-Ljbffr


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

Requirements

Marketing & Communications Manager

Who are we? Drawing inspiration from Mercury, the Roman god of travelers, we provide more than just a place for relaxation, they serve as a gateway to discov...


Hunters International Sdn Bhd - Selangor

Published 20 days ago

Marketing Research Internship - Wfh/Remote Work Allowed

Job Description To come up with fully-thought out marketing/ advertising ideas that can be implemented from start to finish  To analyze and report on target ...


Seeka Technology - Selangor

Published 20 days ago

Marketing Manager (Malaysia)

Bjak is reshaping the financial landscape in ASEAN, providing affordable, innovative solutions to millions of people across the region. Headquartered in Mala...


Bjak - Selangor

Published 20 days ago

Cdar Execution Executive (Fresh Graduates Are Welcome)

Job Description Monitor, support, communicate, track and ensure E2E operating process flow for the GDA COE functional team's stakeholders the required inform...


Nielseniq - Selangor

Published 20 days ago

Built at: 2024-12-22T17:48:30.364Z