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Responsibilities:Create awareness of and develop company's brands
Communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing and campaigns
Support the marketing manager in delivering agreed activities
Source advertising opportunities and place adverts in the press, blog, online banner and social media
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Produce creative content, including visual design, videos and blog posts
Run social media channels (e.g.
Twitter, Facebook and LinkedIn) to enhance audience engagement
Organise and attend events such as conferences, seminars, receptions and exhibitions
Liaise with designers and printers and organise photoshoots
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research, for example, using customer questionnaires and focus groups
Develop relationships with key stakeholders, both internal and external
Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Job Requirements:Proven experience as a marketing executive or similar role.
Experience in digital marketing will be an added advantage.
Fresh graduates may be considered.
Good understanding of market research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office and marketing software (e.g.
CRM)
Familiarity with social media and web analytics
Excellent communication and people skills
Strong organisational and time-management abilities
Creativity and commercial awareness
BSc/BA in marketing, business administration or relevant discipline
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Your application will include the following questions:
Which of the following types of qualifications do you have?
How many years' experience do you have as a marketing executive?
How many years' experience do you have in market research?
How many years of digital marketing experience do you have?
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