Acer is a leading technology company that strives to enrich people's lives through innovative and accessible technology solutions. As a Marketing Executive, you will play a pivotal role in developing and implementing comprehensive marketing strategies to drive brand awareness, boost product visibility, and maximize sales for our consumer electronics range.Responsibilities:-Marketing Strategy Development:-Collaborate with the marketing team to create 360 marketing strategies for lifestyle products, aligning with overall company objectives.-Analyze market trends and consumer insights to identify growth opportunities and potential target segments. 2. Integrated Campaign Management:-Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and traditional media.-Coordinate with creative teams to develop engaging and compelling marketing content and visuals.-Monitor campaign performance, analyze data, and make data-driven optimizations for improved results.3. Product Launches and Promotions:-Lead the planning and execution of product launches, ensuring successful go-to-market strategies.-Develop promotional activities and incentives to boost product sales and create a buzz in the market.4. Digital Marketing:-Manage digital marketing efforts, including website content, email marketing, SEO, SEM, and social media campaigns.-Monitor online presence and customer feedback, responding to inquiries and comments in a timely and professional manner.5. Channel Partner Support:-Collaborate with sales teams to provide marketing support to channel partners and distributors.-Develop marketing collaterals and tools to aid channel partners in promoting lifestyle products effectively.6. Market Research and Competitor Analysis:-Conduct regular market research to stay updated with industry trends, consumer preferences, and competitor activities.-Utilize market insights to shape marketing strategies and maintain a competitive edge.7. Event Management:-Organize and coordinate marketing events, trade shows, and product demonstrations to showcase lifestyle products.-Represent Acerpure at events and engage with potential customers and partners. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-acer-sales-services-sdn-bhd-job-marketing-executive-lifestyle-products-0]
Requirements:-Bachelor's degree in marketing, Business Administration, or a related field.-Proven experience in marketing roles, preferably in the consumer electronics or lifestyle products industry.-Strong understanding of 360 marketing principles and integrated marketing campaign management.-Proficiency in digital marketing platforms, including social media, SEO, SEM, and email marketing.-Analytical mindset with the ability to interpret data and derive actionable insights.-Creative thinking and ability to come up with innovative marketing ideas.-Excellent written and verbal communication skills.-Strong project management and organizational abilities.-Ability to work in a fast-paced environment and meet tight deadlines.-Passion for consumer electronics and lifestyle products.Join the Acer marketing team and play a crucial role in shaping the success of our lifestyle products in the consumer electronics market. If you have a passion for marketing, a creative approach, and a drive to succeed in a competitive industry, we welcome your application.To apply, please submit your updated resume and a cover letter outlining your relevant experience and explaining why you are the perfect fit for the Marketing Executive role at Acer.