PR & CRM
Work hand in hand with Assistant Marketing Manager on the seeding strategy to influencers and media to increase Guerlain's awareness.
Share all PR related materials with PR agency in a timely manner and ensure that the information is well disseminated.
Vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines.
Assist Trade Marketing Executive in the organization of PR Events to celebrate new product launches.
Assist Trade Marketing Executive in the organization of Masterclasses to develop customer loyalty and brand love.
RETAIL
Ensure new product launch information is well disseminated to the retail team.
Prepare a deck including all information related to new launches, competitors' reports, inventory/stock receive, fulfillment tracker, and updates.
Provide performance analysis including quantitative and qualitative comments (campaign/new launch, etc.).
Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
Take pictures of Guerlain counters as well as competitor activities and update on the shared drive.
Support Retail Manager in ad-hoc sales duties such as business presentations, sales analysis, etc.
E-RETAIL - SEPHORA
Responsible for new product listings and ensuring all information is submitted in due time.
Brand banners: responsible for updating banners according to product launches.
Online stock level monitor: review on a weekly basis and alert.
VISUAL MERCHANDISING
Post-installation: Visit counters to ensure all changes are reflected accurately and take photos to ensure pristine merchandising execution.
Support Trade Marketing Executive to update merchandising POSM/planograms and review tester displays in the stores according to merchandising team's directions.
REGIONAL REPORTING
Responsible for compiling the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.
MINIMUM REQUIREMENTS
Minimum 5 months internship program.
Team player with effective interpersonal and communication skills.
Exceptional problem-solving ability, logical reasoning, creative thinking, comfort with numbers, and the ability to untangle complex issues.
Strong passion, ability to adapt and cope in a fast-paced, challenging work environment.
Fluent verbal and written English.#J-18808-Ljbffr