Job Purpose and Responsibilities: - Explore and identify strategic business partner to enhance ALCOM roofing offer to the market.
- Market and specify ALCOM's product in the Building, Roofing and Construction industry.
- Build and maintain strong working relationships with agencies and external vendors to drive performance.
- Review feedback and learnings from campaigns with agencies for continuous improvement.
- Manage all marketing activities within the marketing budget and target.
- Develop and execute marketing strategy for the company to meet the target.
Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.
- Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs.
Initiate new ideas and concepts to drive brand objectives.
- Collaborate with the Sales and Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
- Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-end logistics for go-to-market execution.
- Manage and lead the marketing and technical marketing (specification) team members to achieve desired results.
Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
- Develop, implement, and manage social media strategies.
Define key social media KPIs, oversee social media content, and ensure effective engagement.
- Support and collaborate with internal stakeholders.
Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-hiredly-x-job-marketing-manager-building-materials] Requirements: - Candidate must possess Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing/Sales/ Business Management or equivalent.
- At least 8 Year(s) of collective working experience in Sales and Marketing background and 4 Years of managerial experience in brand/product management/marketing, preferably in the Building Material/Construction industry.
- Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
- Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
- Experience in leading specifying and technical marketing with the architectural community is advantageous.
Candidates with a network of architects are encouraged to apply.
- Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
- Proven experience in implementing brand and execution plans - Agency management experience (advertising/digital/media agency).
- Ability to lead a direct team and a multifunctional organization, integrating complex efforts across multiple business areas.
- Excellent organizational and time management skills, with a high attention to detail.
- Marketing Communication (MARCOM) is fundamental.
- This position requires job-related travel.
- Comfortable working on both routine and ad-hoc requirements.