Marketing Manager, Companion Animals, MSIThe PositionDevelops specific marketing plans for products or species.
Interprets and translates scientific clinical data into commercial implications.
Conducts and manages primary and secondary market research projects, including labeling and advertising.
Analyzes data and makes strategic recommendations.
Provides marketing insight and direction to optimize new product launches.
Recommends pricing strategies, and monitors budget and expenditures.
Ensures product placement and development corresponds to market needs.
Represents marketing group on cross-functional team interfacing with product development, production, and manufacturing to develop new products or enhance existing products or product lines.
Duties & Responsibilities:EXECUTION:
Leading the development of marketing tactical plans, implementation, and influencing third parties.
Monitoring and directly supervising all marketing programs of assigned brand according to budget.
Developing briefs for communication and media agencies.
Coordinating with Technical team and distributors to support them in product knowledge and marketing supports.
Planning and organizing the day-to-day implementation of marketing plans, including development and placement of advertising and public relations materials, preparation of sales support materials, education materials for distributor representatives, dissemination of relevant market and technical information to sales representatives, and organization of display materials for trade shows and conferences.
DRIVING BUSINESS RESULTS:
Tracking market share trends against plan and amending tactics to defend market leadership.
Spending a significant amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in technical support.
Monitoring expenditures regularly and implementing spending contingency plans as required.
Preparing and inputting accurate monthly forecasts of the product.
Supporting the Companion Animal BUSe Head with Annual Discussion Presentation covering marketing strategy, plan, budget, and forecast.
PROCESS / CROSS-FUNCTIONAL COLLABORATION:
In participation with Supply Chain Management, establishing required safety stocks and customer service levels for product supply.
Working with the distributor to define individual customer support and pricing optimal to achievement of sales objectives.
Collaborating with the distributor in the development of goals and action plans for individual key accounts and key opinion leaders.
Working with the Companion Animal BUSe Head for the roll-out and implementation of plans by the Distributor.
Developing and regularly updating customer database to provide timely and valuable analysis related to customer segmentation, field force deployment, direct promotion spending, and others.
PEOPLE:
Supporting knowledge and skill sharing within the Animal Health division.
Building relationships with respective functions within the MSI and ROPU.
Ensuring development of skills and abilities through ongoing feedback, coaching, and training/development opportunities.
Working closely with Animal Health OPU management team to build and improve overall strategic organization capability and enable a transparent, consistent, and performance-driven culture.
LEADERSHIP / SUPERVISOR: (if there are direct reports)
Ensuring implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year.
Ensuring that there are development plans for direct reports and that they are being implemented on the agreed timelines.
Ensuring that talents are properly identified and discussed in the cross-validation and succession plans.
Providing adequate coaching during the MAG discussions (midyear, year-end, or whenever the need arises).
Ensuring the adequate staffing of the team and that the development and movement of talents are properly implemented.
RequirementsDegree in Business Administration/Marketing or related area; Veterinary and/or AH Professional training will be an advantage.
At least 5 years experience in the pharmaceutical sector, with at least 3 of those years in a Marketing position (Prior experience in the Animal Health industry will be an advantage).
High integrity and ethical standards.
Flexibility (open to change, adapts to the situation).
Analytical ability (outlining, specifying, rational).
Team orientation.
Interaction (open, good listening skills, strong communicator).
Persistence and consistency, able to work under time pressure.
Communication ability to influence/convince others.
Independence (self-supporting, takes initiative, autonomous).
Innovative and Creative.#J-18808-Ljbffr