JOB DESCRIPTIONPurpose:
Focus is on driving Dockers brand equity and supporting business results in Malaysia.
Responsible for planning and executing all marketing programs in support of the Dockers brand and business with a special focus on driving traffic and conversion to Dockers Retail stores.
Reports to Dockers Europe and AMA Marketing Lead.
In the Marketing team, works closely with Malaysia Levi's Marketing team and the Dockers Europe Marketing team, especially with Dockers Europe Brand Environment Manager, Dockers Europe Trade Marketing Manager, and Dockers Europe PR & Social Media Manager.
Key stakeholders: Dockers Commercial Operations lead for AMA, Dockers Merchant AMA, and Malaysia Retail team.
Responsibilities:
Delivers 360 marketing plans that drive equity, traffic, and conversion.
Puts the consumer at the center, keeps a close eye on emerging trends, and has a good understanding of consumers' behavior, KOLs, and media consumption.
Ensures effective and efficient seasonal PR & social media plans focused on both global and locally relevant stories and launches are in place.
Develops and nurtures a strong network of KOLs that increase brand visibility and drive store traffic. Ensures the right product, content, and experiences are seeded to Media and KOLs at the right time.
Delivers growth and engagement of Dockers social media communities on Instagram with global and local relevant content and experiences.
Negotiates, plans, and executes marketing plans with media agencies and shopping malls that drive store traffic.
Ensures consistent and elevated brand presentation in Dockers Stores by ensuring correct delivery and implementation of Windows, POS, and VM guidelines.
Smooth sell-in of seasonal marketing plans with key stakeholders. Core partner for sales and merchandising in account-facing meetings and strategy sessions.
Agency management: organizes seasonal briefs, training, weekly follow-ups, and ensures agencies have all the needed assets and information.
Budget Management: defines the best investments, handles Purchase Order creation, reporting, and timely invoicing.
Requirements:
Degree in Business, Fashion, Communication, Marketing, or equivalent experience.
5 years' experience in marketing in lifestyle brands/industry.
Good written and verbal communication skills.
Agile thinker, innovative with a can-do attitude.
Strong attention to detail and ability to work on multiple projects simultaneously.
Eager to learn, proactive attitude, "hands-on", good organizational skills.
Experience in PR & social media and/or trade marketing highly valued.
Proficient in English.
Team player.
12 months contract (renewable).
LOCATION:501A, Level 5, Uptown 1, 1 Jln SS21/58 Damansara Uptown, Petaling Jaya 47400 Selangor Darul Ehsan, Selangor Malaysia.
FULL TIME/PART TIME:Full time.
Current LS&Co Employees, apply via your Workday account.
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