The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services. This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.**Responsibilities**:1. Strategic Planning:- Develop and implement comprehensive marketing plans aligned with the company's overall objectives.- Conduct market research to identify trends, opportunities, and competitor activities.2. Team Leadership and Development:- Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.- Foster a collaborative and innovative team culture focused on achieving marketing goals.3. Campaign Management:- Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).- Monitor and analyze the performance of campaigns, adjusting strategies as needed.4. Brand Management:- Maintain and enhance the company's brand image.- Ensure consistent messaging and branding across all communication channels.5. Content Development:- Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.- Collaborate with internal teams or external agencies for content creation.6. Digital Marketing:- Stay informed about industry trends and emerging digital marketing technologies.7. Offline Marketing:- Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.- Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.8. Budget Management:- Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.- Track expenses and report on budget utilization.9. Analytics and Reporting:- Utilize analytics tools to measure the success of marketing efforts.- Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.**Qualifications**:1. Education:- Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.2. Experience:- Proven experience in marketing, with a focus on strategy development and execution.- Previous managerial or leadership experience.3. Communication Skills:- Excellent written and verbal communication skills.- Ability to effectively convey complex ideas to diverse audiences.4. Analytical Skills:- Strong analytical and problem-solving abilities.- Comfortable using data to make informed decisions.5. Creativity:- Innovative thinking and the ability to develop unique and compelling marketing campaigns.6. Team Collaboration:- Demonstrated ability to work collaboratively with cross-functional teams.- Leadership and motivational skills.7. Adaptability:- Flexibility to adapt to changing market conditions and priorities.- Ability to thrive in a fast-paced environment.8. Team Building:- Proven ability to build and lead high-performing marketing teams.- Experience in creating and nurturing a positive and collaborative work environment.This addition emphasizes the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.**Job Types**: Full-time, Permanent**Salary**: RM5,500.00 - RM7,000.00 per month**Benefits**:- Maternity leave- Opportunities for promotionSchedule:- Monday to FridaySupplemental pay types:- Performance bonusApplication Question(s):- What technical skills and software proficiencies do you possess that contribute to your professional capabilities?- What's your expected salary?**Education**:- Bachelor's (preferred)**Experience**:- People Management: 1 year (preferred)- Marketing: 3 years (preferred)**Language**:- Mandarin (preferred)- English (preferred)Ability to Commute:- Johor Bahru (required)
