The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services. This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.**Responsibilities**:**1. Strategic Planning**:- Develop and implement comprehensive marketing plans aligned with the company's overall objectives.- Conduct market research to identify trends, opportunities, and competitor activities.**2. Team Leadership and Development**:- Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.- Foster a collaborative and innovative team culture focused on achieving marketing goals.**3. Campaign Management**:- Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).- Monitor and analyse the performance of campaigns, adjusting strategies as needed.**4. Brand Management**:- Maintain and enhance the company's brand image.- Ensure consistent messaging and branding across all communication channels.**5. Content Development**:- Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.- Collaborate with internal teams or external agencies for content creation.**6. Digital Marketing**:- Stay informed about industry trends and emerging digital marketing technologies.**7. Offline Marketing**:- Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.- Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.**8. Budget Management**:- Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.- Track expenses and report on budget utilisation.**9. Analytics and Reporting**:- Utilise analytics tools to measure the success of marketing efforts.- Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.**Qualifications**:**1. Education**:- Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.**2. Experience**:- Proven experience in marketing, with a focus on strategy development and execution.- Previous managerial or leadership experience.**3. Communication Skills**:- Excellent written and verbal communication skills.- Ability to effectively convey complex ideas to diverse audiences.**4. Analytical Skills**:- Strong analytical and problem-solving abilities.- Comfortable using data to make informed decisions.**5. Creativity**:- Innovative thinking and the ability to develop unique and compelling marketing campaigns.**6. Team Collaboration**:- Demonstrated ability to work collaboratively with cross-functional teams.- Leadership and motivational skills.**7. Adaptability**:- Flexibility to adapt to changing market conditions and priorities.- Ability to thrive in a fast-paced environment.**8. Team Building**:- Proven ability to build and lead high-performing marketing teams.- Experience in creating and nurturing a positive and collaborative work environment.This addition emphasises the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.**Job Types**: Full-time, PermanentPay: RM3,500.00 - RM5,500.00 per month**Benefits**:- Additional leave- Maternity leave- Parental leaveSchedule:- Day shift- Monday to FridaySupplemental pay types:- Yearly bonusAbility to commute/relocate:- Kota Tinggi: Reliably commute or planning to relocate before starting work (required)**Education**:- Bachelor's (preferred)**Experience**:- People Management: 2 years (required)- Marketing: 2 years (required)Willingness to travel:- 50% (preferred)
