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Responsibilities:Strategic Planning:Develop, implement, and evaluate strategic marketing plans aligned with company objectives and market trends.
Identify key target audiences and segments to tailor marketing campaigns effectively.
Brand Management:Oversee brand positioning and messaging to ensure consistency and resonance with the target market.
Maintain brand integrity across all marketing channels and materials.
Campaign Management:Conceptualize and execute integrated marketing campaigns across multiple channels, including digital, traditional, and experiential.
Monitor campaign performance and optimize strategies for maximum impact and ROI.
Event Management:Plan and coordinate corporate events, trade shows, product launches, and promotional activities.
Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and onsite execution.
Market Research:Conduct market research and competitor analysis to identify opportunities, trends, and potential threats.
Utilize insights to inform marketing strategies and product development initiatives.
Digital Marketing:Lead digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising.
Stay updated on digital marketing trends and technologies to drive innovation and effectiveness.
Monitor website analytics and KPIs to measure the success of digital initiatives and make data-driven decisions.
Coordinate paid advertising campaigns across multiple platforms.
Content Development:Oversee the creation of compelling marketing content, including copywriting, visuals, and multimedia assets.
Ensure content aligns with brand guidelines and resonates with target audiences.
Public Relations:Develop and maintain relationships with local media owners, influencers, and industry stakeholders.
Manage public relations activities, including press releases, media interviews, and event sponsorships.
Budget Management:Develop and manage marketing budgets, ensuring resources are allocated effectively to achieve desired outcomes.
Monitor expenses and ROI to optimize budget utilization.
Team Leadership:Provide leadership and guidance to the marketing team, fostering a collaborative and high-performance culture.
Set clear goals, provide feedback, and facilitate professional development opportunities.
Cross-functional Collaboration:Collaborate closely with sales, operations department, and other departments to align marketing initiatives with overall business objectives.
Foster strong communication and teamwork to drive collective success.
Any ad-hoc task assigned by superior.
Job Requirements:Candidate must possess at least Bachelor's degree in Marketing, Business Administration, or any related field; Master's degree is preferred.
Minimum 5 years of experience in marketing roles, with at least 2 years in a managerial or leadership capacity.
Proven track record of developing and executing successful marketing strategies.
Strong understanding of the Malaysian market dynamics, consumer behavior, and regulatory environment.
Excellent leadership, communication, and interpersonal skills.
Proficiency in digital marketing platforms, analytics tools, and project management software.
Creative thinking and problem-solving abilities.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Role Overview:As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our products/services and enhance brand awareness across Malaysia.
You will lead a team of marketing professionals and collaborate with various internal departments to achieve our marketing objectives.#J-18808-Ljbffr