Lead the marketing team in managing corporate branding activities, such as maintaining the corporate website, producing promotional videos, designing leaflets, managing social media, and organizing events.
Oversee product branding and development, ensuring alignment with downstream branding across marketing materials, product launches, and related events.
Propose and implement marketing campaigns, ensuring they are within the marketing budget and aligned with company objectives.
Set and manage the annual marketing budget, continuously monitoring spending to ensure efficient allocation of resources.
Lead social media management, with a strong focus on creating engaging short video content for platforms like Xiao Hong Shu and TikTok, while analyzing performance metrics and trends.
Oversee the management of the company's e-commerce platform, optimizing the customer experience, driving traffic, and increasing conversion rates.
Collaborate with internal teams, such as product development and sales, to ensure cohesive marketing strategies that drive business growth.
Plan and execute marketing events such as product launches, corporate events, and trade shows, ensuring successful promotion and alignment with brand goals.
Monitor market trends, competitors, and customer feedback to refine marketing strategies and improve brand positioning.
Lead, mentor, and develop the marketing team, fostering a creative and productive work environment while ensuring team goals are met.
Job Requirements:
Possess Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in marketing, with at least 1 year in a leadership role.
Proven experience with corporate branding, product marketing, social media management, and e-commerce.
Expertise in managing marketing on Xiao Hong Shu, TikTok, and other digital platforms.
Strong project management, analytical, and communication skills.
Ability to lead a team and collaborate across departments.
Must be willing to manage and promote the brand of durian products.#J-18808-Ljbffr