Objectives
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
Responsibilities
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with management staff about marketing programs, strategies, and budgets
Events Oversee promotional events and marketing activities.Take the lead in their company's marketing and advertising division, ensuring the success of various marketing initiatives. Strategies Strategize how to reach prospective customers online and physical.Meet marketing and sales financial objectives by forecasting requirements and preparing annual budgets.Developing marketing and promotional strategy and materials for a company or product, including brand management, advertising, and web and sales collateral.Evaluate market condition, identify target demographics, project marketing outcome, support informed decisions.Manage the marketing budget. set a budget for each marketing campaign before it gets underway.New marketing opportunities Their goal is to increase a company's sales and profitability through attracting new customers (and retaining existing ones).This role is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities.Analyzing market trends and preparing forecasts monitoring and reporting on global consumer trends and working to develop products that meet the demands of an international market.Directing market research studies and analyzing their findings; Developing pricing strategies for products and services; Meeting with clientsConduct research for key marketing campaigns Generally plan and conduct market research and use these finding to plan, prepare and deliver presentations on behalf of the marketing team. Deciding which media—for example, digital, television, or print—to use for campaigns; Overseeing creative elements and layouts; Directing market research Negotiating media contracts Researching and planning advertising and marketing campaigns; Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media.Negotiates contracts for services needed to execute a marketing strategy. Performs other duties as assigned. Required Skills/Abilities:Negotiating and liaising with third-party marketing agencies. Writing and delivering content and social media plans.