About Wedge: Wedge is a dynamic start-up specializing in the creation of indoor golf and social club experiences. With a focus on exceptional customer and employee experiences, we are dedicated to creating a unique blend of sports, entertainment, and community. Our brand is driven by innovation, creativity, and a passion for delivering unforgettable experiences. The Role Job Overview: As a Marketing Manager at Wedge Malaysia, you will play a crucial role in shaping and executing our marketing strategies. Your expertise in campaign planning, content creation, and digital marketing will drive our brand forward, engaging our community and expanding our presence in the market. Key Responsibilities: Campaign Planning: Develop and implement innovative marketing campaigns aimed at increasing customer engagement and achieving sales targets. Content Creation: Oversee the creation of compelling content, coordinating with internal teams and external agencies to produce material that resonates with our audience. Social Media Community Management: Manage our social media presence, engaging with our community and ensuring consistent brand messaging across platforms. Performance Marketing: Handle digital advertising campaigns, optimizing spend and performance on platforms like Google Ads and Facebook Ads, with a focus on metrics such as Cost Per Acquisition and Return on Ad Spend. Data Management: Analyze market and campaign data to inform strategies, ensuring data-driven decision-making in all marketing efforts. Influencer/KOL Management: Build and maintain relationships with influencers and key opinion leaders to enhance brand visibility and reach. ATL Promotions/Campaigns: Execute Above The Line marketing strategies, including traditional media and digital billboards, to maximize brand exposure. In-house Event Ideation: Collaborate with internal teams (Ricki, Tom, Chris, Des) to brainstorm and develop concepts for in-house events, contributing innovative ideas to enhance customer experiences. Product Distribution: Strategize and manage product distribution channels, ensuring efficient and effective reach to our target markets. Reporting: Regularly report on campaign performance, market trends, and ROI, providing insights and recommendations for continuous improvement. Direct Report: Chief Experience Officer Ideal Profile Qualifications: Proven experience in a marketing management role, preferably in the entertainment, sports, or hospitality industry. Strong skills in digital marketing, content creation, and social media management. Excellent analytical abilities and experience with performance metrics. Demonstrated ability in influencer management and ATL campaigns. Creative thinker with strong problem-solving skills. Exceptional communication and teamwork abilities. Alignment with Wedge's innovative, customer-focused culture. Application Process: Interested candidates should submit their resumes along with a cover letter highlighting relevant experience and why they are the best fit for the role at Wedge. We look forward to welcoming a Marketing Manager who shares our passion for innovation, excellence, and creating extraordinary experiences. What's on Offer? A dynamic, creative work environment in a rapidly growing startup. Opportunities for professional growth and career advancement. A role at the forefront of shaping customer experiences in the sports and entertainment industry. A collaborative and supportive team.
