PRIMARY FUNCTION:Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-toconsumer and community activations.Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.MAIN / MAJOR RESPONSIBILITIESDevelop and implement annual business plans to achieve business targetsPlan and execute marketing activities flawlessly, working closely with cross-functional teams and partnersLocalize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retailDevelop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country managers and distributors and sales teamsTrack and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal) and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.Demonstrate excellent project management skillsWork collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
Analyze ROI of advertising and promotional investments to optimize the mixMonitor brand performance and marketing budget to ensure it meets KPIs on sales and profitabilityBuild rapport & work closely with KOLs to drive brand awareness, preference and advocacyExecute field activities such as road shows, product training and symposiums to create product awareness among health professionals and publicEnsure that all business activities are conducted in accordance with Abbott Code of Ethics and local government lawsMINIMUM BACKGROUND / EXPERIENCE REQUIREDA basic degree in business studies, marketing, or any sciences6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantagePreferably in the pharmaceutical and/or FMCG, Health or OTC /medical device industryKnowledge & experience in diabetes will be advantageousVersatile, result-oriented, energetic / dynamic personality & passionate about brandingInnovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategiesAn excellent communicator, both verbally & in writingIntimate knowledge of marketing mix tools and application know-howIn-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practicesOrganizational skills & operational rigor to ensure effective execution of plansExperience with CRM & e-commerceExperience with HCP marketingMINIMUM EDUCATION REQUIRED• A basic degree in business studies, marketing, or any sciencesACCOUNTABILITY / SCOPE / BUDGET IF APPLICABLE• Achieve Plan sales and margin• Achieve new users and retention targets