Job Description
This is a remote position.
Job Title: Marketing Manager
eduCLaaS is looking for a driven Marketing Manager who will work with the Global marketing team, International Business Unit, partners, and vendors to launch campaigns on time and on budget, with a focus on performance marketing (i.e.
lead generation), social media, and digital presence.
You should have a hunger to always learn and grow as an individual.
Additionally, you should have a strong interest in becoming that all-rounder digital marketer that has cutting-edge knowledge of marketing tools, strategies, and hands-on experience to deliver a holistic integrated digital marketing campaign.
Responsibilities include:
Primarily support the International Business Unit's omni-channel marketing efforts, including partnership marketing.
You will need to work closely with cross-functional teammates to achieve quarterly plans through day-to-day milestones.
Manage the implementation, execution, optimization, and reporting of campaigns that tap into channels such as email, web, social media, Google Ads, etc.
You will be part of the discussions on marketing strategy and future planning.
Campaigns will be measured based on aligned conversion metrics, ROI, and other KPIs to achieve lead generation goals, and as a team, we will work towards optimizing the user funnel.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Requirements
Be up to date with the latest trends and technologies in digital marketing.
Have technical knowledge in digital marketing and a good understanding of marketing best practices.
Have a strong command of the English language – the ability to craft relevant and appealing marketing messages.
Have decent creative acumen and experience designing creatives.
Have decent program and stakeholder management skills.
Be highly adaptable and comfortable with change.
Have a constant appetite to learn and grow as an individual.
Have decent knowledge of analytics/metrics, B2C marketing, and lead generation.
Have previous experience with marketing to a B2C audience.
Have a Bachelor's degree in Marketing or a relevant field.
Have 6-7 years of digital/offline marketing experience.
Preferably have people management experience.
Must have digital marketing agency experience catering to B2C.
Knowledge and proven hands-on experience with CRM software like HubSpot or High Level.
Skills:Digital Marketing, Offline Marketing, CRM, People Management#J-18808-Ljbffr