About the Company
My client is a men's premium fashion brand recognized for its global influence and commitment to delivering superior customer experiences.
Currently, we are looking for a Marketing Manager who will oversee the planning and execution of comprehensive marketing strategies to enhance brand presence for the company.
If you'd like to be a part of the growth of this well-established client of mine, do apply and reach out to me at 016-6980678.
Key Responsibilities:
Design and implement cohesive marketing strategies that align with the brand's global direction.
Conduct market analysis and competitor benchmarking to refine brand positioning within the fashion segment.
Manage digital marketing efforts across platforms, including social media, email campaigns, and SEM, ensuring optimal engagement and performance.
Oversee traditional marketing activities such as print advertising and outdoor promotions, ensuring alignment with brand standards.
Drive initiatives aimed at improving customer loyalty and retention.
Cultivate strong relationships with media outlets, influencers, and Public Relations agencies to maximize brand exposure.
Lead the development of press releases, organize brand events, and manage crisis communications effectively.
Collaborate with retail and visual merchandising teams to create engaging in-store experiences.
Partner with the e-commerce team to enhance online store performance and customer interaction.
Act as the primary point of contact for external agencies, ensuring deliverables are timely and brand-consistent.
Provide detailed reports and insights to regional and global marketing teams, highlighting campaign performance and opportunities for growth.
Requirements:
Bachelor's degree in Marketing, Business, or a related discipline (MBA preferred).
Minimum of 8 years of relevant experience, including at least 3 years in a managerial role, ideally within the premium or luxury fashion industry.
Proven ability to develop and execute holistic marketing campaigns across various channels.
Experience in public relations and media management in Southeast Asia.
Excellent analytical, organizational, and communication skills with a creative mindset.
Proficiency in English, with strong written and verbal communication skills.#J-18808-Ljbffr