Marketing Officer / Executive – Digital Marketing

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Responsibilities:Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains the social media presence of the hospital.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI/KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Prepare content write-up and work with internal team to proofread and edit content produced by teammates or agencies, including conceptualizing the projects upfront and copy-editing prior to any publishing.
Minimum Requirements:Degree in Marketing or any other related discipline.
Working environment in healthcare facility will be an added advantage.
Experience in Digital Marketing and executing paid social media campaigns.
Full understanding of all social media platforms.
Excellent writing and editing skills in English.
Good knowledge of web traffic metrics and marketing.
Experience with copywriting for health services/industries is an added advantage.
Ability to juggle with multiple projects at the same time.
Knowledge of video and picture editing software such as Adobe is an added advantage.#J-18808-Ljbffr