Department:
Annalect
Reporting to:
Senior Director, Operation
Responsibilities:
-Develop and implement marketing mix models to evaluate the effectiveness of marketing channels
-Analyze marketing mix data to identify trends, insights, and opportunities for optimization
-Support presentation of findings and recommendations to stakeholders
-Collaborate with cross-functional teams to integrate marketing insights into broader business strategies
-Conduct scenario planning and forecasting to support decision-making processes
-Utilize data science techniques to enhance the accuracy and predictive power of marketing models
-Stay updated on industry trends, tools, and best practices in marketing mix modelling, data science, and digital media
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-omnicommediagroup-job-marketing-science-senior-executive)
; Requirements:- Required Qualifications:
-Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field
-Minimum of 2 years experience in marketing mix modelling and data analysis
-Proficiency in marketing mix modelling software
-Strong data science skills, including machine learning, predictive analytics, and statistical modeling
-Experience with programming languages such as R, Python, or SQL
-Strong analytical skills and the ability to interpret complex data sets
-Excellent communication skills, both written and verbal, with the ability to present complex information in an understandable way
Bonus Qualifications:
-Experience in the media industry or a solid understanding of digital media, media mix modelling, and multi-touch attribution
-Familiarity with marketing analytics platforms and tools (e.g., Google Analytics, Adobe Analytics)
-Experience with media planning and buying processes
-Ability to adapt to a fast-paced and dynamic work environment
Bonus Skills:
-Advanced machine learning and AI techniques
-Experience with big data technologies and platforms
-Prior experience in managing a team and project
Attributes:
-Analytical thinker with a passion for data-driven decision making
-Innovative and proactive approach to problem-solving
-Strong interpersonal skills with the ability to influence and engage stakeholders at all levels
-High level of curiosity and a continuous learning mindset
-Strong project management skills and attention to detail
-Ability to work collaboratively in a team environment