Marketing Section Manager

Position: Marketing Section Manager   Location : Cyberjaya   Responsibilities :   Heads up all communication initiatives and strategies which involves digital marketing such as blogs, videos, podcasts, social media, email marketing, website content etc.   Plays critical role in promotion, create coordinate, and execute communication plans to increase public awareness.   Managing the continuous improvement of the website, social assets, apps as well as the development of digital content and communication to enhance the customer experience and engagement.   Design and oversee all aspects of digital, tech and content (DTC) department including our marketing database, email, and display advertising campaigns.   Planning and managing our social media platforms and community alongside our community engagement team.   Explore new ways to engage and to retarget new customers / audiences on our digital assets.   Make data-driven decisions to optimize acquisition and retention metrics.   Develop and execute strategies for testing new online channels.   Tracking conversion rates and making improvements to the website and all other digital platforms.   Development of dashboard reporting system and program to develop integrated reporting tools.   Monitor and report the performance of key marketing metrics, as well as activities and events causing variances.   Build, plan, and implement overall digital marketing strategies.   Lead, supervise and motivate members of the digital experience team.   Develops digital experience team by sharing information, educational opportunities, and experiential growth opportunities.   Identify trends, insights, and optimise spend and performance based on insights affecting our industry, channels, and communities.   Brainstorm new and creative growth strategies.   Plan, execute and measure experiments and conversion tests.   Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.   Research competitors and provide suggestions for improvements.   Requirements :   Experience in beauty line.   Understanding the market of cosmetic & makeup.   Setting a goal target for sales.   Monitoring performance.   Resolving issues.   
Marketing Manager, Marketing, Promotions Management