We are seeking a Marketing Specialist who will drive our marketing efforts from our Malaysia office. This role involves developing and executing campaigns that increase brand visibility, generate leads, and foster engagement with our target audience. As a key member of our marketing team, you will collaborate closely with product and creative teams to create content that resonates with our users and drives growth for OOO Labs.
About OOO Labs:
OOO Labs is a Hong Kong-based technology startup, focused on driving innovation and creating digital solutions that redefine human connection through technology. At OOO Labs, you will be part of a dynamic team that thrives on creativity, collaboration, and a passion for building impactful products. We believe in fostering an environment where every team member can grow, learn, and succeed together. Join us on our mission to transform the industry while having fun doing it!
Key Responsibilities:
Campaign Development & Execution: Plan, develop, and execute marketing campaigns across multiple channels, including digital, social media, email, and events, to boost brand awareness and drive lead generation.
Content Creation & Management: Create and manage engaging content for blogs, social media, newsletters, and website updates that align with our brand voice and marketing objectives.
SEO & SEM Strategy: Develop and implement SEO and SEM strategies to enhance online visibility and improve search engine rankings.
Social Media Management: Oversee the company's social media presence, creating content calendars, and engaging with followers to build a strong online community.
Data Analysis & Reporting: Track and analyze campaign performance metrics using analytics tools, providing insights and recommendations for continuous improvement.
Collaborate with Cross-Functional Teams: Work closely with the product and creative teams to ensure consistent messaging across all marketing efforts and align campaigns with business objectives.
Event Marketing: Plan and coordinate events, webinars, and product launches, ensuring a seamless experience for participants and effective promotion.
Brand Positioning & Messaging: Assist in refining the company's brand positioning and messaging to ensure it resonates with our target audiences and market segments.
About You:
Proven Experience: 3+ years of experience in marketing, with a strong background in digital marketing and content creation.
Creativity & Strategic Thinking: Ability to develop creative marketing campaigns and think strategically about brand positioning.
Data-Driven Mindset: Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to measure performance and optimize campaigns.
Strong Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling content and messaging.
Collaborative Spirit: A team player who enjoys working with cross-functional teams and values feedback.
Organizational Skills: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Adaptable & Resourceful: Comfortable working in a fast-paced startup environment, with the ability to pivot strategies as needed.
Preferred Skills & Qualifications:
Experience in a Startup Environment: Familiarity with the dynamic and fast-paced nature of a startup is highly valued.
Knowledge of OOO Labs' Mission: Understanding of our goal to redefine human connection through technology.
Experience with Marketing Automation Tools: Proficiency in tools like HubSpot, MailChimp, or similar platforms is a plus.
Graphic Design & Video Editing: Basic design skills and experience with tools like Adobe Creative Suite or Canva for creating marketing visuals are a plus.
What We Offer:
Competitive salary and benefits.
An opportunity to make a significant impact in a high-growth company.
A collaborative and innovative work environment focused on creativity and continuous learning.
Onsite role in Malaysia, with opportunities for professional growth and advancement.
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