Qualifications & experience
Possess a minimum of 1-2 years of experience in marketing, business
Strong grasp of digital marketing principles and tactics.
Proficiency in using marketing tools and platforms.
Excellent communication skills, both written and verbal.
Analytical mindset for data interpretation and optimisation.
Creative problem-solving abilities.
Strong multitasking and prioritisation skills.
Effective teamwork and collaboration.
MUST be able to read and write Mandarin due to product content and target audience.
Knowledge of vending machines or food markets and consumer behavior is a plus.
Proven experience in social media management, with a strong understanding of major platforms including Facebook, Instagram, TikTok, and XiaoHongShu.
Experience in video editing and designing digital content is a plus.
Proficiency in design tools such as Adobe & Canva is a plus.
Tasks & responsibilities
Develop and execute marketing strategies to drive user acquisition or achieve business objectives.
Conduct market research and competitor analysis to identify target audiences and growth opportunities.
Manage digital marketing campaigns across various channels including social media.
Collaborate with the design team for marketing collateral development.
Monitor and analyze key performance indicators (KPIs) for campaign effectiveness.
Plan and coordinate offline marketing initiatives for brand awareness and engagement.
Collaborate with cross-functional teams for aligned marketing strategies.
Manage and execute advertising campaigns across various platforms including Facebook, Instagram, and Google Ads.
Stay updated on market trends and digital marketing best practices.
Provide regular reports and presentations on marketing activities and metrics.
Create engaging and compelling ad creatives, copy, and content tailored to different platforms and target demographics.
Monitor campaign metrics, analyse data, and generate insightful reports to measure effectiveness and identify areas for improvement.
Manage and foster relationships with clients, providing regular updates and recommendations for campaign optimisation.#J-18808-Ljbffr