Marketing Specialist

Job Responsibilities: Platform ExpertiseProficient in at least 2-3 platforms such as ?? (Douyin), ?? (Taobao), QQ, ?? (Zhihu), ??? (Xiaohongshu), or other relevant channels.Stay updated with platform rules, trends, and algorithm changes to ensure campaigns remain effective.Campaign ManagementPlan and execute both hard ads and soft ads across selected platforms.Design engaging and creative content to capture audience attention and drive interaction.Data Analysis and OptimizationTrack and analyze campaign performance to measure conversions and identify ways to turn traffic into paying customers.Provide reports and actionable insights based on key metrics.Cost Control & ROI ManagementManage budgets efficiently to ensure cost control and positive ROI.Continuously optimize campaigns to improve performance and reduce unnecessary expenses. Job Requirements: Experience with at least 2-3 platforms mentioned above.Ability to create eye-catching and engaging content that resonates with the target audience.Strong analytical skills with knowledge of marketing metrics and performance indicators.Familiarity with ad tools and algorithms across platforms.Creative mindset with a strategic approach toward campaign management.