Marketing Specialist KOL Posting Date : 05 Dec 2024 | Close Date :05 Mar 2025
Client Background:
BPO wing that offering a spectrum of services, from data analysis, customer service, and risk
management to administration, IT support, human resources, marketing, and beyond.
Location:KL
Tenure:Permanent role
Salary : Basic Salary
Responsibilities:
KOL Identification & Selection:Research, identify, and vet relevant KOLs and influencers who align with the brand and campaign objectives.
Contract Negotiation:Handle negotiations and agreements with influencers, ensuring fair and strategic partnerships.
Campaign Management:Plan and execute influencer marketing campaigns across various platforms, ensuring timely delivery of assets and campaign materials.
Performance Tracking:Monitor KOL campaign performance using key metrics (engagement rates, conversions, ROI), and provide actionable insights for improvement.
Relationship Management:Build and maintain strong, long-term relationships with KOLs, ensuring mutual growth and collaboration.
Market Trends & Analysis:Stay informed on industry trends, KOL marketing strategies, and emerging platforms to optimize campaign outcomes.
Budget Management:Oversee and manage budgets for influencer collaborations, ensuring cost-effectiveness and high ROI.
Brand Alignment:Ensure that all KOL partnerships reflect the brand's values, tone, and strategic goals.
Qualifications:
Experience:Minimum 1 year of experience in influencer marketing or managing KOL relationships, preferably in the digital or social media landscape. Fresh graduates with a passion for influencer marketing are also encouraged to apply.
Negotiation Skills:Strong skills in negotiating and structuring agreements with influencers.
Analytical Skills:Ability to track and analyze influencer performance metrics and campaign outcomes.
Communication:Excellent verbal and written communication skills for managing relationships with external partners.
Project Management:Strong organizational and time-management skills to manage multiple campaigns simultaneously.
Education:Bachelor's degree OR Diploma in Marketing, Communications, Public Relations, or a related field.Sub Specialization : Marketing;Others Type of Employment : Permanent Minimum Experience : 1 YearWork Location: Kuala Lumpur#J-18808-Ljbffr