Job Description As a Data, Media, Audiences Adoption lead – lead the Data and Audiences adoption / practice with referencing globally defined blueprints across 13 countries in the regional/zone.Provide Strategy / guidance support and coaching to 10+ markets in the region in order to help markets champion the use of 1st Party data for audience activation across platforms - Google / FB others.Diving deep into the digital eco-system of media, develop and optimize the PII and Anonymised data to build a connected eco-system for the consumers.The key to the role is to develop use cases, best practice guidance, optimisation approaches with the global partners, media partners etc.Integrate with other adoption leads (CRM, Website, Tech, Analytics) to build a single view of consumer.Gather insight through regular market check-ins and identify any blockers for media adoption Be a key player in helping the Global team shape Audience Strategy and roadmap by providing a market perspective and generated insight from the regular check-insWork cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across marketsWork with Analytics team to evaluate media performance across the region and communicate actionable insights to the AOA regional teamsPartner with paid media and other channels to identify opportunities for cross-channel collaboration and coordinate strategies that ensure consistent marketing experiences across digital touchpointsBuild a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those marketsDay to day – To do'sDiscovery & Audience Audit of media performance across brands, marketsIdentifying gaps / opportunity from the auditDevelop a market Maturity roadmap and marketDrive 1st Party Audience adoption with marketsActivation option across connected platforms.Drives best practices on all/commerce – Use cases roll outOptimisation strategy for Zone.Media mix models – Plan PilotsAcquisition Data: Monitoring, Analysis on a regular basisWork closely with the Tech adoption lead for a connected / automated audience activation across platforms.Consult mainly & track markets on audience adoption is progress across website and social channels.Recommend optimization and AB testing via personalization.Qualifications10 - 12 years in marketing in an agency with significant experience in the digital spaceA demonstrated powerful passion in managing regional market needs in terms of tactical and strategic requirementsExperience in the FMCG category preferredPrevious experience in running global or regionally dispersed network teamsStrong digital and data fluency, with proven capability in delivering integrated campaigns with excellenceStrong collaborator and influencer - will need to work closely with global, regional and local multi-disciplinary teams as well as partner agenciesExtensive marketing knowledge across media, including Mobile and SocialAn impressive, demonstrated ability to effectively grow existing client relationshipsAn impressive track record of project management and performance management skills – you're known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborateSuperb communication, presentation analytical and training skills – you're articulate, concise, engaging and effective
